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The 2017 presidential elections are just around the corner!
You’ve probably noticed it: in a society where physical appearance plays a significant role in our careers, politicians are increasingly turning to image consultants.
That’s why I took an interest in the subject and decided to dedicate this article to all the businesswomen who need to maintain a flawless appearance while staying subtle.

Makeup boosts self-confidence, so why not take advantage of it?
However, the "painted face" effect is definitely a no-go, as subtlety is key in the professional world.
But a few simple daily gestures can enhance your look, giving you a polished appearance and boosting your femininity.
Opt for a natural look while highlighting your best features:
• Focus on a flawless complexion.
• Pay attention to well-groomed eyebrows and a clean eyeliner line. Avoid overloading the lower lash line.
• Use your secret weapon: lipstick. Avoid dark colors or flashy pinks.
Here’s the step-by-step guide in a video:
According to a study by the Multicity Study of Urban Inequality by H. Holzer, Michigan State University, 50% of employers consider an attractive appearance an important recruitment criterion.
Therefore, it’s worth investing effort in maintaining a well-groomed face, hairstyle, and clothing style, as these elements can influence your career.
Of course, a nice dress or beautiful makeup won’t add IQ points, but with equal qualifications, well-groomed individuals have an advantage.
Politicians, businesspeople, and entrepreneurs understand this well.
That’s why they invest significant amounts in seeking advice on the matter.
Ladies, if you too wish to advance your career, don’t neglect your image.
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